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About the Webinar

Business and public-sector entities use individual and aggregated data to understand customer/constituent wants and needs. This can range from basic satisfaction survey data to analyzing movement in physical spaces and tracking shopping cart habits online. There is no shortage of data to analyze and use for planning and prediction. The challenge has always been to understand the context that explains behavior in order to deliver a more personalized experience. Traditionally, that has required an expensive “high touch” approach with staff who can “read” and respond to non-verbal cues. Today, some of this context can be captured using sentiment analysis of text but we are rapidly approaching the point where systems will be able to digitally interpret the parts of human communication that have long been elusive: gestures and the emotions they represent in context. This webinar will present an overview of emerging software and sensor technologies that enable perception and personality-trait analysis.

In this webinar, participants will learn:

• Why sentiment analysis from social media streams is just the beginning for hyper-personalized customer engagement, 

• How technologies to detect and classify gestures and emotions will mature from science fiction and the entertainment-industry to become critical requirements for business applications, and

• How to incrementally deploy advanced human-computer interface (HCI) technologies in your applications

About the Speaker

Adrian Bowles

Founder, STORM Insights, Inc.

Adrian is an industry analyst and recovering academic, providing research and advisory services for buyers, sellers, and investors in emerging technology markets. His coverage areas include cognitive computing, big data / analytics, the Internet of things, and cloud computing. Adrian co-authored Cognitive Computing and Big Data Analytics (Wiley, 2015) and is currently writing a book on the business and societal impact of these emerging technologies. He has held executive positions at several consulting and analyst firms. Adrian also held academic appointments in computer science at Drexel University and SUNY-Bingamton, and adjunct faculty positions in the business schools at NYU and Boston College. He began his career with research and application development roles at IBM and GTE Laboratories. Adrian earned his BA in Psychology and MS in Computer Science from SUNY-Binghamton, and his Ph.D. in Computer Science from Northwestern University.

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