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Original Air Date: September 24, 2019

This webinar is sponsored by:

About the Webinar

Becoming a data-driven organization is something many companies aspire to, but few are able to obtain. Let’s face it: Data is confusing. It is complicated, dirty, and spread out all over a business. While companies are making big investments in Data Management projects, only a few are seeing the payoff.

New research from Experian shows that despite many ongoing data initiatives, 69 percent of organizations struggle to be data-driven. The struggles are real. Companies face a large data debt, look at data projects through a siloed lens, and still have a large volume of inaccurate data. In fact, 65 percent report inaccurate data is undermining key initiatives.

However, the tide is turning. Businesses are starting to adopt data enablement, or a practice of empowering a larger group of individuals within the business to understand and harness the power of data and analytics. Companies that empower wider data usage are better able to comply with regulations, improve decision-making, and, of course, deliver a superior customer experience. Are these the results you’re striving for?

Join us to uncover new research from more than 500 Data Management practitioners as we take a deep dive into:

• The top challenges in becoming a data-driven organization
• Trends and the rise of data enablement
• The profile of a mature organization
• Tips for how you can adopt data enablement practices

About the Speakers

Erin Haselkorn

Head of Market Research, Experian

Erin is responsible for market insight for Experian’s Data Quality products and developing an understanding of Data Management and Data Quality practices through her research and relationships with analyst research firms. She has a unique understanding of digital transformation and Data Management trends. Erin is a frequent spokesperson and guest blogger, leveraging her knowledge to help organizations better understand leading Data Management strategies and how to build trusted data.

Kevin W McCarthy

Director of Product Marketing, Experian

Kevin has spent more than 30 years in the Data Quality and Data Management space. At Experian, Kevin has been leveraging his vast experience with Data Quality technology and customer implementations to expand Experian’s Data Quality portfolio presence in the marketplace. As part of the Global Product Marketing team, Kevin is working with regional teams in North America, the United Kingdom, and Australia to bring practical Data Quality use cases to the market as Experian continues to grow and invest in its innovative Data Quality solutions. Kevin continues his role as a thought leader in the Data Quality space and has represented Experian’s dedication to Data Quality through blogs, industry events, expert panels, and speaking directly with customers and prospects around their unique data issues.