by Angela Guess

According to a recent press release, “Ventana Research announced today its newest market research endeavor on Data Lakes using its latest innovative service, Ventana Research Dynamic Insights. This new approach to research comes from the industry’s most trusted market research provider; one that has built its reputation on research facts that reliably guide buyers and organizations through evaluating the performance and effectiveness of their current environment and enables them to determine next steps.”

The release goes on, “The new Ventana Research Dynamic Insights methodology delivers market research that can provide continuous insights into the state of a market and identify changes as they happen rather than in the time-delayed approach which is the industry-standard today. Big data and analytics are two of the key topics of expertise for Ventana Research; analytics and big data are mainstays for businesses of all sizes, with many organizations implementing data lake to support these activities. However, knowledge about creating and managing data lakes varies widely from organization to organization.”

It continues, “The Ventana Research Dynamic Insights on data lakes immediately provides the research participant a dynamic assessment of his or her company’s efforts as well as research and experience-based advice on potential next steps to improve. For our clients, this will expand their opportunity to receive trusted and actionable research to support decisions within their organization. The real-time research results range from prioritizing application and technology investments to best practices that are most relevant to the organization’s efforts. This Dynamic Insights research examines the line of business functions adopting data lakes, the data sources involved, as well as the benefits and challenges of their implementations.”

Read more at 24-7 Press Release.

Photo credit: Ventana Research