According to a recent press release, “Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the addition of new services to its web analytics solutions portfolio… In today’s technologically-inclined world most businesses have an online presence and drive most sales and conversions through their websites. As such they have access to troves of customer data sets that can help them draw conclusive insights if analyzed accurately. This is one of the reasons why forward-looking organizations are now turning to web analytics to bolster customer experiences and gain a competitive advantage.”

The release continues, “One of the factors behind successful marketing is understanding your customers. Knowing what they want and how to provide it can be the difference between staying ahead of the game and falling behind. Quantzig’s web analytics solutions can be extremely powerful when it comes to increasing this understanding… According to Quantzig’s web analytics experts, ‘To discover the true potential of data businesses must leverage web analytics to analyze data sets and convert them into contextual insights and predictions that drive stronger business decisions.’ How can web analytics help your business? (1) Leveraging web analytics solutions can help you make changes to your web presence to improve customer experience and increase leads, sales, and conversions. (2) Quantzig’s holistic web analytics solutions portfolio is designed to help businesses analyze web data and devise new strategies to acquire new visitors, conduct visit path analysis and behavioral analysis. (3) Our solutions help businesses from different verticals to analyze the effectiveness of company communications and customer interactions on different platforms.”

Read more at Business Wire.

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