A recent press release reports, “TruFactor, an InMobi Group company, today announced new customer initiatives which showcase how federal and municipal governments are utilizing AI and consumer intelligence to support critical use cases. Additionally, building upon its launch of a secure data platform for telcos in collaboration with Microsoft earlier this year, TruFactor has introduced new capabilities and APIs to empower data scientists to leverage consumer intelligence safely, securely and seamlessly. Since the February launch at Mobile World Congress, more than 50 enterprises across industries such as retail, transportation, financial services and urban planning have been utilizing TruFactor’s unique “phygital” graphs to power data science models, applications and platforms.”

The release goes on, “Historically, many agencies and governments have been limited in their ability to harness cloud, AI and mobile technologies. Federal, state and municipal organizations are constantly challenged with competing priorities for budgets, staffing, time and shrinking resources – all while the economic, demographic and social landscape in their communities evolves daily. Today, TruFactor customers Inovvo and Cobalt, revealed how they are using the Intelligence-as-a-Service platform to radically transform the delivery of public services and measure the impact of investments. Inovvo, a leader in mobile data and enterprise-class analytics platforms, develops applications to help state and federal agencies use the power of big data to inform decision-making. Through the adoption of TruFactor, Inovvo’s public safety platform receives up to the moment consumer intelligence and insight into local community needs. TruFactor APIs provide feedback on the movements and behaviors of specific demographic populations. As a result, agencies can optimize communication campaigns and the delivery of public safety initiatives and services to constituents.”

Read more at Business Wire.

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