by Angela Guess

A new press release states, “Trifacta, the global leader in data preparation, today announced that use of its Wrangler products is increasing among marketers to onboard marketing data, with both marketing departments and with organizations that are embedding the product into their own marketing and analytics solutions. To date, 18 percent of Trifacta’s customers are leveraging the company’s data preparation platform for marketing purposes. Onboarding marketing data into a marketing automation platform, customer relationship management (CRM) platform or other application is often a critical first step for marketers. Cleansing and enriching this data for onboarding and downstream analytic use is a time-intensive process that increases as the size and complexity of marketing data grows. In order to address this challenge, a growing number of marketers are deploying Trifacta to prepare high volumes of disparate and complex marketing data.”

The release goes on, “Malwarebytes is one Trifacta customer that is benefitting from the easy-to-use platform and its unique approach to data preparation. They can accelerate the process of onboarding marketing data and take action on their data faster, all with minimal IT support. As a result of the automation that Trifacta provides, Malwarebytes has also been able to eliminate the associated errors of manually preparing data in Excel. ‘Our marketing team generates leads from a variety of marketing activities, and each new batch of leads they receive needs correcting, standardizing, and enriching before it can be onboarded into our marketing automation platform,’ said Darren Chinen, Sr. Director of Data Science and AI at Malwarebytes.”

Read more at Globe Newswire.

Photo credit: Trifacta