Click to learn more about author Scott Taylor.

The Data Rants video blog series begins with host Scott Taylor “The Data Whisperer.” The series covers some of the most prominent questions in Data Management, such as master data, the difference between master data and MDM, “truth” versus “meaning” in data, Data Quality, and so much more.

In today’s video blog post, Scott and his young partner (Data Whisperer Jr.) explore the classic data challenges facing data leaders as they seek stakeholder engagement.

Spoiler alert: This does not end happily. Don’t let it happen to you and your data program.