by Angela Guess

A recent press release states, “Talend, a global leader in cloud and big data integration solutions, today unveiled a new joint offering with its partners at Cloudera, Qlik, and Keyrus, called Customer Experience Excellence (C2X), a unified, 360-degree-customer-view solution that enables real-time personalization of each customer encounter. C2X combines historical, real-time and back-end data with advanced analytics and Artificial Intelligence to help organizations respond to customer actions in real-time and with the right personalization strategy.”

Ciaran Dynes, SVP of Products at Talend, commented, “Most companies are still just scratching the surface when it comes to harnessing real-time information to understand and address customer needs in a personalized way. While many companies recognize the importance of having a solid customer-360 initiative, few have accurate, up-to-date customer data or the infrastructure to serve it up in a unified way… This collaboration with Keyrus, Qlik, and Cloudera will empower companies to build robust customer intimacy programs that inspire lasting customer loyalty and help increase share of wallet.”

The release goes on, “C2X combines Keyrus’s data intelligence consulting expertise, Cloudera’s machine learning and analytics capabilities, and Qlik’s advanced data discovery and visualization technology, with Talend’s comprehensive data integration platform, Talend Data Fabric. The end-to-end solution enables companies to build customer-oriented data workflows easily that harness information from all known and future omnichannel customer contact points, including retail stores, call centers, Web sites, emails, mobile apps, and social media. C2X helps companies effortlessly integrate all customer data into a single data lake.”

Read more at talend.com.

Photo credit: Talend