At some point in your life, you’ve probably joined a gym. In doing so, you had to decide what type of membership was right for your fitness goals and at the right price point for your budget. Maybe it was an all-access pass, billed monthly or annually, with unlimited use of the facility, including the […]
Data Analytics Will Power a Transformation of Supply Chains in the Post-Pandemic Environment
Click to learn more about author Vikas Mathur. COVID-19 exerted a disruptive impact on virtually every aspect of business across every sector — and supply chains were no exception. In a recent report, Deloitte said the pandemic might be “the black swan event that finally forces many companies, and entire industries, to rethink and transform […]
Software Usage Data: Efficient Collection for Actionable Insights
Click to learn more about author Victor DeMarines. How are your customers using your software? How effectively are you capturing revenue? How do you know? Clear insights about how software is being used can help software suppliers and device manufacturers address the common challenges of how to effectively price, deliver, and monetize their products. Usage data […]
Converting Pirates to Paying Customers: Layered Software License Compliance
Click to learn more about author Victor DeMarines. Revenue leakage is detrimental to any business, even in the best of times. During challenging market conditions, as seen today when companies of all types are adjusting to the impact of the COVID-19 pandemic, shoring up that outflow is particularly important. Within the commercial software industry, piracy and […]
Adding the Customer Voice into Product Development with Usage Analytics Data
Click to learn more about author Victor DeMarines. Product managers, on average, spend just seven hours a month talking to customers in non-sales situations, according to data from the recently released Pragmatic Marketing 2018 Product Management and Marketing survey. That means, taking the average 46-hour work week reported by respondents, product managers are spending roughly 4 […]
AquaML – Harnessing Artificial Intelligence to Analyze Water Usage
A recent press release states, “Using the latest Artificial Intelligence technology, breakthrough innovation specialist Cambridge Consultants is bringing unprecedented insight into residential and industrial water usage. This first of its kind technology, named AquaML, combines state-of-the-art machine learning technology with a single, low-cost pressure sensor. The simple, trained system can differentiate between different water-using devices […]