Click to learn more about author George Corugedo The COVID-19 pandemic has impacted the way consumers live their lives, including how they shop and interact with brands. This shift has required brands to adapt in different ways, like catering to the increase in e-commerce, curbside pickup, or “buy online pick up in-store” (BOPIS) activity. Of […]
Data Quality: Naughty or Nice?
Click to learn more about author Kevin W. McCarthy. Just in time for the holidays, I put together my first annual “Data Quality: Naughty or Nice” list. For your average person, Data Quality can be a really dry topic. When you start talking about consolidating customer records (checking that Jon Smith and J Smith are […]
The Never-Ending Quest for a Single Customer View
Click to learn more about author Kevin W. McCarthy. A “single customer view” is one of those ever-elusive concepts in the world of Data Management, almost a digital “white-whale” for you Moby Dick fans. Everyone talks about it by some name or another: 360-degree view, golden record, single source of truth, system of record, and […]
Intertwining of Data Governance and MDM
Click to learn more about author Suresh Jawahar. Let us start with a simple definition of what is Data Governance (DG) and Master Data Management (MDM) before we get into the detail explaining how these two are closely intertwined than before. The function of Data Governance is to have the information available, usable, secure and reliable […]