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In Exchange for Sharing Data, Customers Expect a Personalized Experience – Not Irrelevance

Consumers regularly receive information that is irrelevant to their current interests or situation – and they’re none too pleased. According to a recent survey commissioned by my company, 70% of consumers surveyed said they receive mistargeted information at least once a month, and 24% say they receive mistargeted information, such as inaccurate promotional emails or irrelevant […]

Recent Cyber Threats Highlight the Need for Data Protection

Earlier this year multiple European governments and media agencies were given a stark reminder of the pervasive cybersecurity threats that exist in a world without traditional network perimeters. The Zimbra webmail zero-day attacks sent organizations scrambling to contain the damage when a cadre of suspected Chinese hackers infiltrated these organizations’ systems in an attempt to […]

How a Data Sharing Framework Can Help Tackle Public Health Crises

Our modern world, with its complex social structures, geopolitical risks, and increasingly mobile populations, presents more and more formidable public health challenges. From COVID-19 to the opioid epidemic to human trafficking, crises can emerge unexpectedly and seem intractable. But organizations are increasingly aware of a powerful antidote: data. With reliable, up-to-date data, they can gain […]

12 Benefits of Data Sharing via APIs

Data sharing is a hot topic. Multiple analysts and consultancies have been featuring data sharing as one of the key enablers to successful business partnerships and accelerated growth. Both Gartner and McKinsey have good articles; indeed, Gartner boldly claims that “data and analytics leaders who share data externally generate three times more measurable economic benefit than those who do […]

Data Governance Can Create “Data Trusts” for Consumers in Organizations

Click to learn more about author Tejasvi Addagada. In the past few months, Firms have accelerated digital transformation across multiple journeys of on-boarding and servicing customers. This has been possible by integrating and aggregating Multi-sources as well as taming the ‘Data Swamps’ to deliver quality data. Platform Governance is the mantra to a healthy delivery of […]

Baffle Launches Secure Data Sharing Platform

A new press release reports, “Baffle, Inc., an advanced data protection company, today released Baffle Secure Data Sharing, the first multiparty data sharing platform that allows companies to easily and securely share distributed data across multiple parties, without exposing the underlying data values. Baffle Secure Data Sharing allows for shared analytics and business intelligence without […]

Snowflake Expands Data Exchange Offering With Snowflake Private Data Exchange

According to a new press release, “Snowflake, the Cloud Data Platform, today announced the launch of the Snowflake Private Data Exchange™, a centralized and internally managed data hub that enables organizations to privately share data sets with a select group of people within their chosen ecosystem for collaborative, real-time, informed decision making. ‘The Snowflake Private […]