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Three Crucial Phases of a Digital Transformation Journey

Click to learn more about author Kristian Kalsing. In today’s digital era, organizations require a solid foundation of trusted master data to enable impactful digital transformation (DX) efforts and drive better business results at scale. All businesses, regardless of industry, recognize that to succeed and deliver the best-in-class customer experience needed for retention and expansion, […]

Five Tips for CMOs to Ensure Company and Data Security

Click to learn more about author Cindy Zhou. As the chief marketing officer (CMO) of a cybersecurity software company, I spend a lot of time on data security for our content marketing. However, in many organizations, security is a frequently overlooked area for marketers.  In today’s business landscape, brand reputation – a job heavily supported […]

Data Minimization Is the Future of Advertising

Click to learn more about author Amy Yeung. As an industry, we’ve made great strides in advocating for and educating the public about the importance of data privacy. New laws – like Virginia’s recently-passed CDPA – make well-intentioned and important attempts to protect consumers. But, in my view, we’re focused on the wrong things. We […]

How Do the CCPA and GDPR Affect Cookie Policy?

Click to learn more about author Anas Baig. Data regulations such as the CCPA and GDPR are encouraging organizations to be responsible custodians of consumer data. In order to do so, organizations need to keep track of all avenues through which a consumer’s data can be collected and store it in compliance with the CCPA and GDPR. One of […]

Overcoming Common Data Privacy and Security Challenges in the Cloud

Click to learn more about author Tejasvi Addagada. A recent survey of C-suite, information technology, and artificial intelligence practitioners offers interesting insights on the enablement of digital capabilities using cloud-based data capabilities. For instance, 68% of IT practitioners said they are using the cloud to store most of their data. Other insights include the planning by the C-level […]