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How Retail Data Products Are Changing Customer Journey Mapping

The retail world is constantly evolving, and in this fast-paced environment, understanding your customer is more important than ever. It’s no longer just about making a sale; it’s about creating a journey that turns casual shoppers into loyal customers. With the rise of advanced retail data tools, businesses can now dig deep into customer preferences and behaviors […]

What Does It Mean to Be Data-Driven?

Businesses succeed or fail based on their ability to make sound decisions. Every aspect of an organization’s operation, from the simplest to the most complex, is the result of a series of decisions, each building on the next, from the chairs in the employee lunch room to the million-dollar marketing campaign that will make or […]

How to Become a Data Product Manager

Becoming a data product manager means taking responsibility for the development and management of data products. Broadly speaking, a data product is any software or algorithms that use data to accomplish a goal. The data product manager is a management position, and requires several years of experience within the data industry to be done well.  […]

It’s All in the Preparation: Four Strategies to Monetize Your Data

Click to learn more about author Farnaz Erfan. As organizations continue to evolve their information strategy and find innovation opportunities, many seek to generate value through data monetization. Today, an increasing number of companies are actively seeking ways to monetize their data both internally and externally. Although still nascent in some industries, data monetization is […]