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Creating a Data Monetization Strategy

A data monetization strategy is an executable plan for extracting “value” from data and converting it into revenue-generating opportunities. It involves analyzing and leveraging data to uncover insights that can be used to drive business growth, enhance customer experiences, and create new revenue streams.  Organizations collect large volumes of raw data from various sources such […]

Case Study: Unilog Leverages Data Preparation to Monetize Upstream Data

“Paxata has facilitated the monetization of our data,” said Noah Kays, Director of Content Subscriptions, at Unilog. Unilog is a global technology company specializing in e-commerce solutions and content for business-to-business distributors in the industrial products (electrical, plumbing, etc.) market. The solution includes Product Information Management system (PIM), a Content Management System (CMS), helping distributors […]