Unlocking the value of data is a key focus for business leaders, especially the CIO. While in its simplest form, data can lead to better insights and decision-making, companies are pursuing an entirely different and more advanced agenda: the holy grail of data monetization. This concept involves aggregating a variety of both structured and unstructured […]
When Business Growth Strategy Drives Data Strategy
What are the biggest data strategy challenges facing you and your company? If you are like most, the main reason for developing a data strategy is to be capable of supporting the growth strategy of each type of business in an exclusive way – to offer competitive resilience with balance and maturity to defend and […]
Creating a Data Monetization Strategy
A data monetization strategy is an executable plan for extracting “value” from data and converting it into revenue-generating opportunities. It involves analyzing and leveraging data to uncover insights that can be used to drive business growth, enhance customer experiences, and create new revenue streams. Organizations collect large volumes of raw data from various sources such […]
What is Data Value and Should it be Viewed as a Corporate Asset?
Click to learn more about author Asha Saxena. A lot has changed since the 1950’s when the average age of a publicly traded company listed on the S&P 500 has gone down from being 60 years old to now less than 20 years old according to research from Credit Suisse investor analysts. Companies that are embracing […]
Case Study: Unilog Leverages Data Preparation to Monetize Upstream Data
“Paxata has facilitated the monetization of our data,” said Noah Kays, Director of Content Subscriptions, at Unilog. Unilog is a global technology company specializing in e-commerce solutions and content for business-to-business distributors in the industrial products (electrical, plumbing, etc.) market. The solution includes Product Information Management system (PIM), a Content Management System (CMS), helping distributors […]
Jul 11 Data-Ed Webinar: Monetizing Data Management – Show Me the Money
DATE: July 11, 2017 This webinar has passed. The recording will be made available On Demand within two US business days. TIME: 2 PM Eastern / 11 AM Pacific PRICE: Free to all attendees About the Webinar Practicality and profitability may share a page in the dictionary, but incorporating both into a data management plan […]