Click to learn more about author Mehul Rajput. With the huge amount of online data available today, it comes as no surprise that “big data” is still a buzzword. As the name suggests, business owners around the world now have a high volume and variety of information at their fingertips. But big data is more […]
Shadow IT: Not a Problem or Worse Than Ever?
Click to learn more about author Jay Chapel. Shadow IT: you’ve probably heard of it. Also known as Stealth IT, this refers to information technology (IT) systems built and used within organizations without explicit organizational approval or deployed by departments other than the IT department. A recent survey of IT decision makers ranked Shadow IT as the lowest […]
Utilizing Business Intelligence with AI
Business intelligence (BI) is, in essence, new information that is not necessarily common knowledge and is sought to gain a competitive advantage over the competition. Business intelligence comes from a variety of sources, ranging from spies working for the competition to data mining. Contrary to the theme of several current articles, business intelligence is not […]
Big Data Security: Challenges and Solutions
Enterprises are using big data analytics to identify business opportunities, improve performance, and drive decision-making. Many big data tools are open source and not designed with security in mind. The huge increase in data consumption leads to many data security concerns. This article explains how to leverage the potential of big data while mitigating big […]
Athena Launches First BI Platform Amplified With Real-Time Adaptive Data Mining Engine
A recent press release reports, “Athena L.L.C., a Santa Monica-based Business Intelligence (BI) venture, today announced the launch of Athena®, a next-generation BI and self-service data visualization platform. Athena’s analytics are augmented with the Real-Time Adaptive (Data) Mining ‘RTAM’ engine, patented by Rule 14, an artificial intelligence company. By leveraging the RTAM engine, Athena users […]
Six Ways Anomaly Detection Can Boost Your Conversion Rates
Click to learn more about author David Drai. There’s no way around it: Customer acquisition is expensive. According to an Econsultancy survey, just 22 percent of digital marketers and e-commerce professionals are satisfied with their conversion rates. And boosting those figures is easier said than done. Businesses have long applied anomaly detection to surface potential […]
Why Ignoring Big Data is a Big Mistake
Click to learn more about author Zachary Jarvinen. Big Data is a big deal. We currently live in an age where information is everywhere, and data is exponentially growing at a rapid pace. This data has the potential to enable machine-assisted decision making, automation and business optimization, essentially setting the groundwork for digital transformation. Yet […]
Unstructured Data: Everything Your Company Should Know About It
Click to learn more about author Chirag Shivalker. Unstructured data, in its simplest form means “Data in any form which does not easily fit into a data model or belong to a dataset of database tables.” Unstructured data prevails in formats including books, audios, videos, and even collections of documents. Such unstructured data can be […]
10 Most Popular Data Mining Algorithms
Click to learn more about author Ramesh Dontha. Learning about data mining algorithms is not for the faint of heart and the literature on the web makes it even more intimidating. It seems as though most of the data mining information online is written by Ph.Ds for other Ph.Ds. Earlier on, I published a simple article […]
Tech Crystal Ball: How to Minimize Customer Churn with Predictive Analytics
Click to learn more about author Jasmine Morgan. Considering that the cost of acquiring a new client is up to 7 times higher than the cost of retaining an old one, and it has increased by over 50% in the last five year, it makes sense to invest into predicting and preventing customer churn. Customer lifecycle […]