Advertising has a data problem. Outwardly, marketers enthuse about their ability to target consumers with precision, harnessing a wealth of data to drive them through the sales funnel and towards purchase. With every customer interaction, every ad impression, every dollar of ad spend being collated and turned into a data point, the insights available should […]
Data Science vs. Machine Learning vs. AI
In the data economy, data is king. Today, any business – small, medium, or large – thrives on its data assets. The recent trend of offering data-driven insights as a service has opened up a profitable revenue channel for businesses. Cloud computing and hosted analytics have brought data-as-a-service to the desktops of ordinary business users, […]
What Is a Data Warehouse?
A data warehouse is a centralized repository that stores and provides decision-support data and aids workers engaged in reporting, query, and analysis. Data warehouses represent architected data schemas that make it easy to find relevant data consistently and research details in a stable environment. Data sources, including data lakes, can pipe data to a data warehouse. […]
Logical Data Management for Environmental, Social, and Governance (ESG) Initiatives
Driven in large part by a growing awareness of the effects of unchecked carbon emissions, environmental, social, and governance (ESG) initiatives have been gaining momentum across companies in Europe and, more recently, the U.S. Some verticals, notably financial services, are beginning to tie ESG information directly to investment decisions, while all companies are realizing that […]
What Is Data Governance? Definition, Types, Uses
Data Governance (DG) is a business program and bedrock that supports harmonized data activities across the organization. It accomplishes this goal as a formalized framework implemented to the specifications of a corporate Data Strategy. Applying governance, as a whole, requires connecting different components – such as roles, processes, communications, metrics, and tools – to increase the likelihood that the […]
9 Key Data Management Principles and Practices
Business leaders often make corporate decisions in haste, based on data that is neither thoroughly analyzed nor understood. This can pose a serious threat to data-driven decision-making. Additionally, businesses risk losing a competitive edge by not following important business analytics practices. To get the full benefit of data-centric activities, businesses must follow several core Data […]
Leveraging AI and Automation to Streamline Clinical Trial Data Management
Clinical trials are critical in developing and approving new medical treatments and technologies. These trials generate massive data that needs to be managed efficiently and accurately to ensure patient safety and successful research outcomes. The good news is that advances in AI and automation technology, such as AI-based data extraction, virtual clinical trials, and predictive analytics, […]
4 Data Privacy Best Practices
Data privacy is at the heart of every prominent security threat – what are the top best practices for keeping data private? Some of the major cyber security challenges in 2023 are ransomware, hacking of cloud service vendors, and wiper malware. During ransomware attacks, bad actors obtain or encrypt sensitive information. The victims are urged to pay […]
Why Good Data Management Matters Now More Than Ever
In the early days of business analysis and underwriting, data was managed with simply a pen and paper and, of course, Excel spreadsheets. As technology has advanced, databases, warehouses, and data lakes have enabled information to be collected, stored, and managed electronically. But as businesses have rapidly increased the volume, velocity, and variety of data […]
4 Essential Data Management Principles
Data is central to modern businesses. However, most companies fumble their approach to Data Management and fail to draw insights as a result. Data Management might seem like a back-office function, but it is critical to a modern company’s success. Getting started with or fixing your Data Management processes might seem intimidating. Here are four essential Data […]