Commerce today runs on data – guiding product development, improving operational efficiency, and personalizing the customer experience. However, many organizations fall into the trap of thinking that more data means more sales, when these two factors aren’t directly correlated. Often, executives will become overzealous in their digital transformations and cut blank checks for data collection, […]
Applying the NIEM Standard to the Opioid Epidemic, COVID-19, and Other Problems
Click to learn more about author Robert Reynolds. If 2020 has taught us anything, it’s the value of data. As the COVID-19 pandemic spread across the U.S. earlier this year, most states were unprepared to deal with it. Those states that have “followed the data” have more successfully managed the epidemic’s toll on public health […]