Click to learn more about author Neil McGovern. The rise of Big Data over the past decade has made businesses think more critically about their analytics strategies, and about how they use the exponentially growing amount of data available to them to drive positive business outcomes. Now that these modern organizations understand the business value […]
Taking Customer Success Management to the Next Level with Data Analytics
Click to learn more about author Victor DeMarines. The role of the customer success manager is both expanding and transforming and the reason for that shift is ….data. No longer is it enough to simply reduce customer churn. The best customer success managers or customer success data analysts – whatever their actual title may be – […]
Change or Fail: Apparel Retail Needs Big Data and Analytics to Survive
Click to learn more about author Nikolay Savin. In the last nine years, twelve thousand retail stores have closed in the US alone. And yet, 80% of apparel purchases still happen offline. It’s all about the right stores in the right locations, states Art Peck, President & CEO at Gap Inc. These new stores reflect […]
The Characteristics of Data-Driven Product Management and Development
Click to learn more about author Victor DeMarines. Gartner predicts that by 2021, some 75 percent of independent software vendors will embed software usage analytics in their products to inform product management decisions and measure customer health. When viewed through the lens of our product management recent survey “Listening to the Voice of the Customer,” that […]
What is a Customer Data Platform?
Click to learn more about author Jonathan Lee. In the past year and a half DATAVERSITY readers have been exposed to new Customer Data Platform (CDP) offerings from vendors like BlueConic, RedPoint Global, and others. But what is a CDP? First introduced around 2013, CDP is a concept defined by the Customer Data Platform Institute […]
Data Radically Shifts the Way Oil & Gas Industry Approaches Operational Efficiency
Click to learn more about author Chirag Shivalker. With reducing prices in the energy sector, oil and gas companies are required to focus more on bringing in higher operational efficiency. For this, predictions are made that Data Management and analytics will lead the digital journey for the industry. Capital investments in energy projects have doubled […]
Making the Best Use of Your Business Intelligence Solution
Click to learn more about authors Tejasvi Addagada and Gopi Maren. Every day organizations rely on reports to understand information in their day-to-day operational and strategic decisions. For all the dashboards or score-cards, today’s data is sourced from distributed and disparate sources of data. When we hear from someone in the organization that “My reports […]
JotForm Announces Enterprise Version to Facilitate Organizational Productivity
According to a recent press release, “JotForm, a leading online form software, announced today a new way to collect and manage data across large organizations. JotForm Enterprise provides increased submission limits, enhanced security, single sign-on, and phone support. ‘With four million users worldwide, we noticed a number of large companies with dozens and even hundreds […]
Technology, Data, and Connected Cycling Teams at the Tour de France: What can Businesses Learn from the World’s Biggest Race?
Click to learn more about author Scott Gibson. Capturing the hundreds of individual stories and updates throughout the Tour de France is impossible through cameras alone, which is why digital transformation and emerging technologies are pivotal in bringing to life every captivating moment of the race’s 105th edition. And it’s not just the impassioned fans […]
How to Implement Data-Driven Personalization Strategies in Today’s GDPR World
Click to learn more about author Victor DeMarines. At the beginning of the New Year we asked if DATAVERSITY readers where ready for GDPR, and now that regulations are in place, we’re wondering what are the realities and strategies of the GDPR world today. News that more than 1,000 US newspapers are blocking readers from the […]