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Data Governance Can Create “Data Trusts” for Consumers in Organizations

Click to learn more about author Tejasvi Addagada. In the past few months, Firms have accelerated digital transformation across multiple journeys of on-boarding and servicing customers. This has been possible by integrating and aggregating Multi-sources as well as taming the ‘Data Swamps’ to deliver quality data. Platform Governance is the mantra to a healthy delivery of […]

Best Practices for Handling Customer Data

Click here to learn more about Ben Kelley. Back in 2006, UK mathematician Clive Humby was the first to coin the phrase, “Data is the new oil.” While the analogy has been controversial to some, the statement foretold how business has evolved in the last decade. Today, companies in all sectors rely on customer data […]

Big Data to the Rescue?

Click to learn more about author Evelyn Johnson. In a world ravaged by COVID-19, having access to the right data is literally a matter of life or death. Governments need authentic data for tracing the possible contacts of an infected person and identifying potential clusters. But that information gets accumulated on a day-to-day basis and […]

AI-Based Hyper Personalization: A Primer

Click here to learn more about Gilad David Maayan. Hyper personalization uses customer information to tailor content, products, and services to a customer’s wants and preferences. The data used includes profile and demographic data, location, browsing, and purchasing decisions. This data is analyzed to create a customer profile and inform dynamic personalization of content and […]