The shift from “go-with-your-gut” style to “data-driven” decision-making has revolutionized businesses. Today, data serves as the lifeblood of all types of businesses – small, medium, or large. That said, merely having data doesn’t guarantee accurate decision-making. Businesses require the right tools to extract meaningful insights from data. That’s where data analytics comes into play. Data […]
Data Analytics Tools: Features and Functions
Today’s business environment is inherently data-driven. Businesses need data to stay competitive and grow their market presence – data is regarded as the “currency” of the modern world and the key to the future. Data analytics, in turn, is the process of discovering trends and patterns in large amounts of data to make intelligent decisions. It […]
Looker Launches New Tools to Optimize Embedded Analytics
by Angela Guess According to a recent press release, “Looker, the leading data platform company, today released new features for its embedded analytics solution, Powered by Looker. New enhancements make it easier to integrate data into existing applications, putting more functionality in the hands of end users. Looker continues to outpace competitors in creating a […]
Taking Data to the Next Stage: Science-based Decision Making
Click to learn more about author Yael Tolub Attention all CRO managers: there is a very good chance that your A/B testing results could be invalid. In fact, some sources claim that A/B testing fails an astonishing 90% of the time. Considering all the time and effort you put into planning and executing these tests, […]