Click to learn more about author Amy O’Connor. Innovations in data-driven intelligence continue to power transformation initiatives for modern businesses. While these innovations improve how we collect, store, manipulate, and analyze data, that is not enough to fully leverage data. Being accurate, consistent, and contextual is crucial for unleashing the data’s full potential. It is […]
Digital Transformation in Marketing and the Crucial Role of DevOps
Click here to learn more about Gilad David Maayan. In marketing, digital transformation means leveraging your digital channels to gain deeper insights for the purpose of improving the customer journey. DevOps plays an essential role in digital transformation, from integrating data into marketing tools to uncovering new revenue streams. This article explains how marketing and […]
Artificial Intelligence for Data Analytics and the Customer Experience
Click to learn more about author Shubham Saxena. Industries are looking out for more and more AI-based solutions to transform customer experience. It has become the buzzword in order to reduce customer efforts, make processes tech driven and assure the best services. One more aspect that AI and Machine Learning are covering is the proactive approach […]
NPI Plus MDM Yields Omnichannel Success
Click to learn more about author Bruck Assefa. New product development and introduction requires the collaborative participation of different departments, often working in parallel. New product introductions (NPI) often represent a make-or-break opportunity for manufacturers and brands, especially in younger companies. Yet the statistics on NPI success are daunting — recent studies from LNS Research highlight […]
Big Data for Big Pharma: The Power of Predictive Analytics
Click to learn more about author Jasmine Morgan. The pharmaceutical industry is a billion-dollar enterprise which sits on mountains of data. It could use a tool which takes these heaps of information and neatly classifies them, highlighting the relationship between different entities like doctors, patients, prescribed drugs, and diagnoses. This industry faces countless problems related to […]
Big Data, Make Room for Precision Data
Click to learn more about author Justin Schweisberger. In the six years or so since it started to grab headlines, Big Data has made it to the mainstream, and businesses are starting to report tangible results. Most large organizations now have Big Data initiatives in place. Yet for many, there’s still a long way to […]
The Financial Services Industry Turns to the Cloud
Click to learn more about author Matt VanderZwaag. When it comes to the public Cloud – banks, insurance companies and wealth management firms are a little late to the party. It’s not that the financial services industry isn’t big on adopting new technologies. After all, this is the industry that introduced ATMs in 1969 and […]
Low Cost Multi-Domain Master Data Management has Become the New Reality
Click to learn more about author Bruck Assefa. The issue of disconnected business applications and departmental silos has always been a persistent problem for companies to deal with. This is largely due to the fact that companies naturally evolve in different ways such as growing organically or through mergers & acquisitions. The growth of an organization […]
Why Retailers Must Prep Their Data for a Successful Holiday Season
Click to learn more about author Hamaad Chippa. With “Back 2 School” season over, retailers are now focused squarely on the crucial holiday shopping season. This includes planning and developing products influenced by customer demand, aligning important suppliers, capacity planning at warehouse and distribution centers, prepping traditional and digital sales channels, and developing key marketing […]