A new press release reports, “Salesforce, the global leader in CRM, today announced Manufacturing Cloud, a new industry-specific product for manufacturers. Manufacturing Cloud brings sales and operations teams together around a unified view of market and customer demands to more accurately forecast, plan and drive predictable business performance. With Manufacturing Cloud, companies can now better […]
Data Quality, Data Stewardship, and the Omnichannel Customer Experience
What organization—from financial services firms to retailers to healthcare providers—survives without customers? Whether they’re called consumers or patients, retaining existing or acquiring new clients is critical. That means not taking customers for granted, but rather treating them as individuals who can enjoy personalized experiences during interaction. An estimated $62 billion is lost by U.S. businesses each […]
Five Ways Data Integration Improves Profitability
Click to learn more about author Eran Rozenfeld. With the beginning of a new year, most businesses will share one common resolution – to increase profits in 2019. However, focusing on efforts to generate more sales is not enough. Finding ways to reduce costs by becoming more efficient is also an integral part of maintaining […]
The Realities of Machine Learning for the Benefit of Tech Leaders
Click to learn more about author Tyler Warden. In the cycle of technology buzzwords, Artificial Intelligence (AI) and Machine Learning have become part of the regular vernacular used to make technology seem more relevant, modern and innovative. In reality, these tools can either make solutions better or complicate and frustrate well working processes. In order […]
Artificial Intelligence for Data Analytics and the Customer Experience
Click to learn more about author Shubham Saxena. Industries are looking out for more and more AI-based solutions to transform customer experience. It has become the buzzword in order to reduce customer efforts, make processes tech driven and assure the best services. One more aspect that AI and Machine Learning are covering is the proactive approach […]
Silwood Delivers ERP and CRM Metadata Into Informatica’s Enterprise Data Catalog
A recent press release reports, “Silwood Technology Ltd today announced that Informatica Enterprise Data Catalog (EDC) customers can now use Silwood’s Safyr® metadata discovery software to provision SAP, Oracle, Salesforce and Microsoft ERP and CRM metadata directly into EDC. Useful metadata from ERP and CRM packages is notoriously difficult to access and utilise for data […]
NPI Plus MDM Yields Omnichannel Success
Click to learn more about author Bruck Assefa. New product development and introduction requires the collaborative participation of different departments, often working in parallel. New product introductions (NPI) often represent a make-or-break opportunity for manufacturers and brands, especially in younger companies. Yet the statistics on NPI success are daunting — recent studies from LNS Research highlight […]
What is a Customer Data Platform?
Click to learn more about author Jonathan Lee. In the past year and a half DATAVERSITY readers have been exposed to new Customer Data Platform (CDP) offerings from vendors like BlueConic, RedPoint Global, and others. But what is a CDP? First introduced around 2013, CDP is a concept defined by the Customer Data Platform Institute […]
Big Data for Big Pharma: The Power of Predictive Analytics
Click to learn more about author Jasmine Morgan. The pharmaceutical industry is a billion-dollar enterprise which sits on mountains of data. It could use a tool which takes these heaps of information and neatly classifies them, highlighting the relationship between different entities like doctors, patients, prescribed drugs, and diagnoses. This industry faces countless problems related to […]
Data Strategy Needs to Include a Robust Data Architecture
In the digital era, data is the lifeblood of businesses; data piling up from various customer or operational touch-points have to be efficiently collected and managed for a business to thrive and prosper. In short, Enterprise Data Management (EDM) impacts all core business functions like HR, CRM, ERP, or Supply Chain. In such a scenario, […]