Click to learn more about author Olivia Hinkle. Over the past few months, businesses have been digging deeper into their CRM data and using email as a primary channel for communicating critical messages. They’ve also been eagerly reminding customers of their presence, even if the customer hasn’t been to their business or website for years. […]
Garbage In, Garbage Out: How We Got Here and Why We Must Get Out Now
Click to learn more about author Bill O’Kane. Organizations across industries continue to deal with a broad-based inability to commoditize siloed business processes in favor of a digital business transformation — one that requires a common understanding of the organization’s master data. Studies have found that many businesses have recently become much more cognizant of this, or […]
Data Lakes: What They are and How to Use Them
Click to learn more about author Jaya Shankar Byrraju. For most companies, having data means having access to wealth. And the key to fully leveraging the wealth that data represents lies in how effectively companies harness, manage, parse, and interpret it. But first, the data must exist somewhere. Enter data lakes. These are central repositories […]
Navigating the Second Half of 2020 Requires Acute Focus on CRM Data
Click to learn more about author Olivia Hinkle. Today, marketers might feel compelled to push harder. That’s what tends to happen when a jolt to the economy mixes with a strong concern for the sustainability of a business. So, it’s not a coincidence your inbox is being flooded with messages from businesses you haven’t connected […]
Digital Transformation in Marketing and the Crucial Role of DevOps
Click here to learn more about Gilad David Maayan. In marketing, digital transformation means leveraging your digital channels to gain deeper insights for the purpose of improving the customer journey. DevOps plays an essential role in digital transformation, from integrating data into marketing tools to uncovering new revenue streams. This article explains how marketing and […]
The Evolution of Data Governance
Click to learn more about author Olivia Hinkle. This is the second part of a series on Data Governance, see part one here. Today’s forward-thinking businesses place enormous emphasis on all things data. It hasn’t always been this way. In fact, the shift toward a data-focused strategy has largely occurred in the last two decades. […]
Why Data Quality is Not an IT but a Business Problem
Click to learn more about author Farah Kim. In a particularly intense weekly meeting, team leads from sales, marketing, IT, and finance were debating on the poor quality of data captured in the company’s new CRM system. Almost 40% of the data captured was defective – fake email addresses, missing information, invalid addresses, and so […]
Three Ways Organizations Can Achieve Data Governance Success
Click to learn more about author Olivia Hinkle. The amount of data in the world today is truly staggering. In fact, the World Economic Forum estimates that by 2025 463 exabytes of data will be created globally each day. Data is no longer just a byproduct of doing business—it’s the lifeblood of everything they do. […]
Are You Data-driven? It Will Take More Than a Piece of Software to Achieve Success
Click to learn more about author Erin Haselkorn. Organizations want and need to be data-driven. We have been talking about achieving this level of insight for years, but the majority of companies have made surprisingly little progress. Most organizations still rely on gut intuitions for decision-making and have a long way to go to leveraging […]
Cleo Application Connector for Acumatica ERP Certified by Acumatica
A recent press release states, “Cleo, the global leader in ecosystem integration solutions, today announced that its new application connector for Acumatica ERP has been recognized as an Acumatica-Certified Application (ACA). The ACA title highlights outstanding development partners whose applications have met the highest standards set for Acumatica integration and functionality. Now, with application integration […]