In the fast-paced world of sales today, every customer interaction holds significant value. Reps grab phone numbers for calls and texts, get home addresses for sending out swag, and even note health updates (like a meeting having to be rescheduled due to the customer having Covid). While these actions often come from good intentions, aiming […]
How Reverse ETL Powers Modern Customer Marketing: Concrete Examples
How often do you take the time to fill out feedback forms or surveys about the products and services you use? If you’re part of a customer marketing team, you know that most people would say “not very often.” This is precisely the plight of the average customer marketer. Up until recently, feedback forms and […]
Data Management Platform vs. Customer Data Platform
A Data Management Platform (DMP) is a storage location for all types of data – all the way from contact lists to transactional data. The data stored in a DMP is analyzed for business insights and customer intelligence. DMPs generally collate data from various business systems, such as ecommerce sites, social sites, or a CRM. […]
A Guide for Nonprofits on Donor Data: How and What Kind of Data to Track
Donor data is a key tool used by nonprofits to grow in the future and ensure their sustainability. It is not just a simple digital file folder. Nonprofits must use donor data to recognize new prospects and opportunities if they hope to continue their important mission. Using donor data conscientiously can increase donations and ensure […]
Planet of the Apps and Their SaaS-ification
Click to learn more about author Chris Lynch. As the CEO of a technology startup and a recovering venture capitalist, I’ve developed a love/hate relationship with technology during the last few decades. I had the incredible opportunity to be at the forefront of change and explosive growth in the early networking days, was present for […]
Three Reasons to Take a More Holistic Approach to Data Management
Click to learn more about author Olivia Hinkle. Taking a holistic approach to data requires considering the entire data lifecycle – from gathering, integrating, and organizing data to analyzing and maintaining it. Companies must create a standard for their data that fits their business needs and processes. To determine what those are, start by asking […]
Pillars of Data Integrity: The New Business Imperative
Click to learn more about author Amy O’Connor. Innovations in data-driven intelligence continue to power transformation initiatives for modern businesses. While these innovations improve how we collect, store, manipulate, and analyze data, that is not enough to fully leverage data. Being accurate, consistent, and contextual is crucial for unleashing the data’s full potential. It is […]
Understanding Artificial Intelligence Marketing: Approaches and Techniques
Click here to learn more about Gilad David Maayan. What Is Artificial Intelligence Marketing? In marketing, artificial intelligence (AI) is the process of using data models, mathematics, and algorithms to generate insights that marketers can use. Marketers use insights gained from AI to guide future decisions on event spending, strategy, and content topics. AI also […]
Traditional SAN and Virtual SAN (vSAN): What to Choose?
Click to learn more about author George Williams. Whether it’s time to deploy a platform for new projects, set up a CRM server, or build a data center suitable for an industry-standard hypervisor, there comes a time in every IT manager or storage administrator’s career when they’re confronted with this question: “Should I use a […]
Managing Metadata: An Examination of Successful Approaches
“If Google can deliver results across the entire internet in seconds, why do I have so much trouble finding things in my organization?” asked Jonathan Adams, Research Director at Infogix, at the DATAVERSITY® DGVision Conference. In a presentation titled, “I Never Metadata I did Not Like” Adams outlined successful approaches to understanding and managing metadata […]