Click here to learn more about Gilad David Maayan. In marketing, digital transformation means leveraging your digital channels to gain deeper insights for the purpose of improving the customer journey. DevOps plays an essential role in digital transformation, from integrating data into marketing tools to uncovering new revenue streams. This article explains how marketing and […]
Case Study: Unilog Leverages Data Preparation to Monetize Upstream Data
“Paxata has facilitated the monetization of our data,” said Noah Kays, Director of Content Subscriptions, at Unilog. Unilog is a global technology company specializing in e-commerce solutions and content for business-to-business distributors in the industrial products (electrical, plumbing, etc.) market. The solution includes Product Information Management system (PIM), a Content Management System (CMS), helping distributors […]