Click to learn more about author Victor DeMarines. Revenue leakage is detrimental to any business, even in the best of times. During challenging market conditions, as seen today when companies of all types are adjusting to the impact of the COVID-19 pandemic, shoring up that outflow is particularly important. Within the commercial software industry, piracy and […]
Building Actionable Insights through Analytics and Compliance Intelligence
How does a software company know the value of its product as it is being used? TechSmith Corporation, the maker of Camtasia and Snagit video editing and screen capture software, faced this problem. The company wanted to understand what its end users found valuable in its products “to effectively to increase trial conversions, upgrades, site […]
Implementing Compliance Intelligence to Combat Piracy
Click to learn more about author Victor DeMarines. It’s a complex time to be a compliance manager. You must combat the speed and sophistication of hackers who are so good, cracked versions of software often appear to be legitimate ones to unwitting customers in search of a discount. At the same time, you must ensure entitlements […]