Most, if not all, organizations need help utilizing the data collected from various sources efficiently, thanks to the ever-evolving enterprise data management landscape. Often, the reasons include: 1) Data is collected and stored in siloed systems; 2) Different verticals or departments own different types of data; 3) Inconsistent data quality across the organization. Implementing a central […]
Data Management Platform vs. Customer Data Platform
A Data Management Platform (DMP) is a storage location for all types of data – all the way from contact lists to transactional data. The data stored in a DMP is analyzed for business insights and customer intelligence. DMPs generally collate data from various business systems, such as ecommerce sites, social sites, or a CRM. […]
Data Quality Challenges
The Data Quality and Data Management market is going through a paradigm shift where the focus has turned to the business user. Historically, business users have been at the mercy of over-burdened IT departments with limited resources, but IT is not to blame. Even with the simplest query, the answer used to be “It’ll be […]
Cloudera Selects Red Hat OpenShift for its Data Platform Private Cloud
A recent press release reports, “Cloudera, the enterprise data cloud company, today announced that it has chosen Red Hat OpenShift as the preferred container solution for Cloudera Data Platform (CDP) Private Cloud. With Red Hat OpenShift, CDP Private Cloud will deliver powerful, self-service analytics and enterprise-grade performance with the granular security and governance policies that […]
Community Data Platforms Announces Grants to Support Local, Evidence-Based Decision-Making
According to a new press release, “Community Data Platforms, Inc. (CDP) is making an offer that the leaders of America’s smartest communities will find hard to refuse. With support from Schmidt Futures, CDP will help three communities answer pressing questions while also creating a data analytics resource to enhance local decision-making. ‘While C-suite executives regularly […]
Cloudera Announces Enhanced Partner Program
A recent press release reports, “Cloudera, the enterprise data cloud company, today launched the new Cloudera Connect to help partners innovate faster, grow the machine learning and analytics markets, and build profitable businesses. Partners gain the resources and expertise to accelerate customer adoption and value with end-to-end solutions based on the Cloudera Data Platform (CDP). […]
Cloudera Data Platform Available on Microsoft Azure
A recent press release reports, “Cloudera, the enterprise data cloud company, today announced the Cloudera Data Platform (CDP) powered by Microsoft Azure. CDP is an integrated data platform that is easy to secure, manage, and deploy. Now available on Azure, it delivers powerful, self-service analytics with a consistent Azure experience and enterprise-grade performance across hybrid […]
Leveraging Natural Language Processing Within a CDP
Click to learn more about author Jonathan Lee. In my last column for DATAVERSITY I sought to define the concept of a Customer Data Platform (CDP), noting that a CDP “creates a comprehensive view of each customer by capturing data from multiple systems.” What I didn’t do however, was to delve into a discussion of […]
Data Explorer in Latest Celebrus Release Accelerates Speed-to-Value for Enterprise Analytics
A recent press release reports, “D4t4 Solutions plc has announced general availability for the latest release of its leading Celebrus Customer Data Platform (CDP), Celebrus Version 8 Update 20. Celebrus offers the most advanced data capture capability in the market, enabling enterprises to acquire customer data compliantly from websites and mobile applications in real-time as […]
What is a Customer Data Platform?
Click to learn more about author Jonathan Lee. In the past year and a half DATAVERSITY readers have been exposed to new Customer Data Platform (CDP) offerings from vendors like BlueConic, RedPoint Global, and others. But what is a CDP? First introduced around 2013, CDP is a concept defined by the Customer Data Platform Institute […]