by Angela Guess Meta S. Brown recently wrote in Forbes, “The term ‘Big Data’ is relatively new, but the challenge it represents, realizing value from voluminous, complex and growing electronic data resources, has existed for decades. So has a meaningful, open standard for data analysis that was specifically developed for dealing with massive datasets; it’s […]
How is Big Data Shaping the Way We Conceive and Practice Mobile Marketing?
Click here to learn more about author Juned Ghanchi. The overwhelming growth of digital data is continuing to emerge as the most promising horizon for techies, analysts, and marketers. A major portion of this data is created by mobile devices; and, as these handheld gadgets continue to take a bigger role in our digital, social, and […]
The Big Data Skills Gap Is Getting Bigger
by Angela Guess Alex Woodie recently wrote in Datanami, “If your company is looking to hire data scientist right now, good luck. Five years after Harvard Business Review first shone the spotlight on the data scientist shortage, the gap between data science supply and demand remains substantial. In fact, the gap may be getting bigger. […]
Top Big Data Priorities, According to Forrester
by Angela Guess Jessica Davis reports in InformationWeek, “Streaming analytics, self-service options, and embedding big data insights into the applications that drive the business are the new priorities for organizations as they evaluate their big data strategies. That’s according to a new TechRadar report from Forrester Research that looks at the state of big data […]
Big Data v. Little Data: How Much is Enough?
by Angela Guess Carolyn Galvin recently wrote in iCrunchData News, “Much has been written about Big Data, including the insights that can be gleaned from thousands or millions of data points, especially in the data-rich B2C market. But what about Little Data? What can we learn from just a few data points? And when is […]
House of Cards, Creativity, and Big Data
by Angela Guess Shane Atchinson and Jason Burby recently wrote in The Next Web, “Data and creativity can work really well together. Don’t believe me? On February 1, 2013, a TV series called House of Cards debuted on the video streaming service Netflix. It proved an immediate hit. Two years later, it has a nine […]
Harnessing the Power of Your Collective in Data Governance and Data Science
Click to learn more about Kimberly Nevala. Emerging data solutions and trends have a common thread: the power of the collective in which the final product is bigger than the sum of its parts. Companies leading the data and analytics charge have recognized that the power of a collective applies to more than technology. They […]
Techniques and Algorithms in Data Science for Big Data
In simple terms, Big Data – when combined with Data Science – allow managers to measure and assess significantly more information about the subtleties of their businesses, and to use the information in making more intelligent decisions. In 2011, during the period when the growth of Big Data was really gaining significant notice throughout the […]
Does Big Data Discriminate, or Is It the People Who Use It?
by Angela Guess A recent article in The Conversation opines, “Data can’t be racist or sexist, but the way it is used can help reinforce discrimination. The internet means more data is collected about us than ever before and it is used to make automatic decisions that can hugely affect our lives, from our credit […]
Informatica Launches Intelligent Data Lake
by Angela Guess A recent article out of the company reports, “Informatica, the world’s number one independent software provider focused on delivering transformative innovation for the future of all things data, today announced a new end-to-end solution to turn big data into trusted data assets for faster and more sustainable business value. With the Informatica […]