Advertisement

Why Little Data is Essential for Good KPIs

by Angela Guess Forbes contributor Bernard Marr recently wrote, “It’s easy to get caught up in the hype of big data.  Huge datasets, fast-moving analytics, complex and diverse data sources are hot right now, but it’s important to understand that big data would be nothing without the little data that goes along with it. Little […]

Will Big Data Lead to Too Much Control

Much of the talk surrounding Big Data relates to its benefits, and to be sure, Big Data has the potential to provide big boosts for all companies and organizations looking to use it. Big Data, however, brings with it lots of questions over how it is currently being used and how it will be used […]

4 Key Elements of a Strong Big Data Infrastructure

by Angela Guess Bernard Marr recently wrote in Forbes, “Big data can bring huge benefits to businesses of all sizes. However, as with any business project, proper preparation and planning is essential, especially when it comes to infrastructure. Until recently it was hard for companies to get into big data without making heavy infrastructure investments […]

5 Considerations Surrounding Big Data Risks

by Angela Guess Chael Christopher of NewVantage Partners recently wrote in Datamation, “Not much of consequence happens without risk. As more organizations realize the value of Hadoop while they look to adopt big data into their technology portfolio, they also need to consider the inherent potential for negative consequences. Big data has opened up a […]

Microsoft is Buying LinkedIn for $26.2B, Expanding Its Big Data Reach

by Angela Guess Conner Forrest reports in TechRepublic, “On Monday, Microsoft announced that it will be purchasing LinkedIn, the social network for professionals, for $26.2 billion. The all-cash deal will bolster Microsoft’s social media presence among professionals and could potentially give LinkedIn more analytics resources. In the official press release announcing the acquisition, it was […]

Combining Art and Science: Big Data Marketing

by Angela Guess Bernard Marr recently wrote in Data Informed, “Many people believe that great marketing is an art form, but lately big data has added a serious dose of science into the mix. Smart marketers are now relying on data more than ever before to inform, test, and iterate their strategies. And even though […]