Click to learn more about author Sri Raghavan. In our new reality of hyper-disruption, rapid innovation, and evolving consumer expectations, it’s imperative that companies invest in data and analytics to stay competitive as data-driven decisions become the new normal. Furthermore, advanced, automated technologies, such as artificial intelligence and machine learning, the cloud, and 5G […]
New Report: Why Analytics Investments Have Yet to Pay Off
by Angela Guess ZS Associates has published a new report entitled, “Broken links: Why analytics investments have yet to pay off.” The report is free to download here. According to ZS Associates, “Sales and marketing analytics is integral to the ability of companies to thrive in today’s markets. In an Economist Intelligence Unit (EIU) survey […]