A new press release reports, “Synthesio, the company behind the leading global Social Media Intelligence Suite, is excited to announce the release of Signals, a state-of-the-art trend detection & insights module. Signals leverages decades of data science and statistics experience from Ipsos (Synthesio’s parent company), and offers the widest range of automated insights on the market.”

Loic Moisand, CEO of Synthesio, commented, “During the acquisition by Ipsos, we immediately saw the potential of combining Synthesio’s Social Media Intelligence Suite with Ipsos’ data science expertise. Investing in trend detection and automated insights was the first place we chose to start. We’re very excited to provide our customers with the latest technology to identify and surface insights for their business.”

The release goes on, “Signals surfaces insights and trends that users aren’t able to find on their own, allowing brands to make fast data-backed business decisions. The insights surfaced by Signals are a result of the significant investment Synthesio & Ipsos have recently allocated to their Artificial Intelligence (AI) engine. The engine analyzes billions of online conversations, and provides insights to customers that would have otherwise been missed. Signals changes the way you work, by presenting insights in order of significance, greatly reducing a user’s time-to-insights… Signals is the first major project in a series of coming innovations. Synthesio & Ipsos will continue to bring new products and features to market as a result of significant financial investments in R&D staff, data sources, integrations, AI, image & video analysis, sentiment analysis, and user experience — all focused on helping brands understand online conversations and the consumers authoring them.”

Read more at Globe Newswire.

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