by Angela Guess

According to a recent press release, “Social Reality, Inc.‘s blockchain identification graph platform, BIG, today announced the release of the Alpha version of its consumer data management and distribution system to a limited, by invitation only group of users. Today’s announcement represents the first direct engagement for BIG with users and the next step in creating the first consumer-powered data marketplace where people will own, verify and sell access to their data.”

Christopher Miglino, CEO and Chairman of SRAX, commented, “The release of BIG in Alpha is an exciting step in our efforts to build a consumer application and secure data management system with a rewards component… BIG will benefit everyone in the Internet ecosystem and deliver an advantage to our advertising clients, while improving the online experience for consumers.”

Kristoffer Nelson, COO of SRAX, added, “After months of hard work and diligence, our vision for BIG, as the first consumer-powered data marketplace, is coming to fruition… The BIG platform solves challenges for both consumers and businesses. Most importantly, the ability for consumers to verify their existing data and create new data through interactive surveys in the Alpha version, represents a significant milestone in enabling consumers to own and manage their data.”

Read more at PR Newswire.

Photo credit: SRAX