by Angela Guess

A new press release out of the company reports, “Salesforce, the Customer Success Platform and world’s #1 CRM company, today unveiled Salesforce Einstein, bringing the power of artificial intelligence to every Salesforce user. With Salesforce Einstein, any company will be able to deliver more predictive and personalized customer experiences across sales, service, marketing, commerce and more. Salesforce Einstein is a breakthrough innovation that embeds advanced AI capabilities in the Salesforce Platform—in fields, objects, workflows, components and more—so everyone will be able to build AI-powered apps that get smarter with every interaction, using clicks or code. ‘With Salesforce Einstein, we are delivering the world’s smartest CRM,’ said Marc Benioff, chairman and CEO, Salesforce. ‘Einstein is now every customer’s data scientist, making it easy for everyone to take advantage of best-in-class AI capabilities in the context of their business’.”

The release continues, “AI is creating new ways for people to engage with technology and with one another. Various forms of AI already power some of the world’s most popular consumer experiences. Apple’s Siri leverages natural language processing to recognize voice commands. Facebook’s deep learning facial recognition algorithm can instantly identify a person with nearly 98 percent accuracy. And Amazon, Netflix and Spotify all utilize machine learning to understand how each item in their massive catalogs relates to the other and each customer’s preferences. However, the technical expertise and infrastructure required to develop AI solutions are beyond the reach of most companies. They must bring together massive and diverse data sets, which requires significant engineering resources to manage complex data integration processes. Specialized predictive models must then be built to extract value from the data and continuously learn from it, requiring extensive data science expertise.”

Read more at Salesforce.com.

Photo credit: Salesforce