A recent press release reports, “Amazon Web Services, Inc. (AWS),an Amazon.com company, and Salesforce, the global leader in CRM, today expanded their global strategic alliance announcing new product integrations that will dramatically simplify how customers can securely share and synchronize data across AWS and Salesforce services.The new capabilities will demonstrate the companies’ continued investment in delivering deeper levels of integration between AWS and the Salesforce Lightning Platform. As part of the next phase of their global strategic alliance, AWS and Salesforce will deliver the following integrations and a highly secure, trusted framework for connecting the Salesforce Platform with AWS PrivateLink and Amazon Connect.”

The release goes on, “AWS PrivateLink will allow SaaS application developers who build on AWS to offer private endpoints as an additional option for accessing their service. This integration will provide endpoints for core Salesforce APIs within the developers’ Amazon VPCs and vice versa. Exposure to Internet threats is reduced by using a dedicated AWS network connection, which privately routes all traffic flowing between Salesforce and AWS services on a dedicated Amazon network connection rather than the public Internet. Customers will be able to use their PrivateLink-enabled Salesforce endpoints to do more with their customer data, from big data analytics to machine learning, making it significantly easier to unlock customer insights than what is currently possible with custom, one-off integration points.”

Read more at PR Newswire.

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