According to a recent press release, “Privacy Vaults Online Inc. (PRIVO), a leader and pioneer in children’s online privacy, identity and consent management, has launched GDPRkids™, a dedicated compliance program for businesses engaging with children and minors in the EU. PRIVO’s experts work closely with companies to support compliance with the General Data Protection Regulation (GDPR), as it relates to children’s websites, apps, connected toys and platforms. Joining the GDPRkids™ Privacy Assurance program is a way for companies to demonstrate to regulators and their EU customers that they meet the highest standards for children’s privacy. ‘The regulatory landscape is changing and companies cannot afford to ignore these changes. Noncompliance with the GDPR is a risk with fines of up to 20 million euros or four percent of global turnover. It’s time for publishers and developers to take privacy seriously and that could not be more true when it comes to children’s privacy,’ said Claire Quinn, PRIVO’s VP of compliance. ‘More and more children are online and have their own devices, which makes our programs more critical than ever’.”

The release goes on, “PRIVO works with stakeholders, including product, legal, marketing and customer service, to ensure compliant approaches to children’s privacy. PRIVO’s program is mapped to the regulation to ensure that companies can meet their obligations and understand how they can legally engage with minors while still meeting their business objectives. PRIVO’s new program is in demand and has already awarded the GDPRkids™ Privacy Assurance program shield to Beano Studios, Roald Dahl, MarcoPolo Learning and StarStable, with others soon to follow.”

Read more at Newswire.

Photo credit: PRIVO