by Angela Guess
A recent article out of the company reports, “MaritzCX, a global customer experience (CX) software and services company, today announced the availability of PredictionCX™, the first-of-its-kind solution to help businesses grow by analyzing known customer information and using it to predict customer behavior and take action to improve CX for individual customers. Businesses can use PredictionCX to take information provided by the few customers who respond to customer surveys and apply that knowledge to the silent, unreachable majority who hold the largest wallet share. For example, sales and customer teams can know specifically who is going to leave and then act to save them.”
The article continues, “PredictionCX puts to work the mountains of underutilized big data most companies are sitting on to reveal what customers want and need, from the collective whole down to the individual transaction. Unlike competitive offerings, PredictionCX is the first technology solution that leverages customer data from virtually any source and applies it back to CX data set at the individual level. This process enables organizations to use their resources in a highly targeted fashion to increase customer retention and drive growth. ‘Customers are telling businesses much more than they realize. If you’re not leveraging this customer data, you’re leaving opportunity and money on the table,’ said Carine Clark, president and CEO of MaritzCX. ‘Organizations that combine survey results with organic sources of customer data will be able to predict what customers need — without having to ask’.”
Photo credit: MaritzCX