by Angela Guess
According to a recent press release, “PossibleNOW, the leading provider of enterprise consent and preference management solutions, today announced a strategic product initiative for GDPR consent and data governance with RedPoint Global, the leading provider of customer data platform and customer engagement technology. This initiative is a response to the demands that companies must comply with GDPR requirements for consent collection, data rectification and integration of that data with enterprise systems. PossibleNOW’s enterprise consent and preference management platform, MyPreferences, provides the ability to collect and manage a granular level of consent, operationalize the consent, and maintain a historical archive of consent approval or revocation, as well as the disclosure language used. MyPreferences also offers multi-lingual capabilities that are configurable based on company or consumer country, region or locale. MyPreferences offers standalone webpages branded with client look and feel, and consent capture capabilities that can integrate into contextualized collection points along the customer journey such as corporate websites and campaign workflows.”
The release goes on, “RedPoint Global, through its market-leading Customer Data Platform (CDP) capability, provides the ability to connect customer profile data from disparate systems and data stores across the enterprise. Data subjects (consumers residing in the EU) can access their data, request to update or correct erroneous data, and request to delete data, which in turn is communicated to relevant corporate databases within the enterprise. Additionally, RedPoint has the capability to fulfill the request by providing the data subject with a copy of their data and confirmation of completion. RedPoint’s CDP also provides the data subject the capability to revoke consent or anonymize their data. Workflow management gives the enterprise’s data privacy group the ability to properly disposition the data subject’s request for changes prior to release across the enterprise. The most complete auditing capabilities are available through the platforms.”
Read more at RedPoint Global.
Photo credit: RedPoint Global