by Angela Guess

A new release out of the companies reports, “Opera Solutions today announced its partnership with Acxiom®, an enterprise data, analytics, and software-as-a-service company, to help businesses and other organizations improve and accelerate business results from their Big Data analytics activities. The partnership focuses on Opera Solutions’ industry-leading Big Data analytics platform, Signal Hub, which processes mass quantities of Big Data each day from over 500 million consumers globally. The two companies have collaborated to identify Acxiom data packages that are most relevant to Opera Solutions’ customers and streamline the process that integrates this data into the data sets that Signal Hub processes. By adding Acxiom’s highly curated data packages to their proprietary enterprise data, businesses using Signal Hub can develop a more thorough understanding of their customers, reduce time-to-results, and dramatically increase profitable growth.”

The release goes on, “Acxiom has transformed marketing by using its data and technology to give its clients the power to successfully manage audiences, personalize customer experiences, and create profitable customer relationships. Together, Acxiom and Opera Solutions will focus on enriching demographic and wallet-share spend data for companies’ analytics platforms. Signal Hub is an end-to-end Big Data analytics platform for large enterprises. It accelerates the process of extracting insights and intelligence from high volumes of disparate data. Signal Hub delivers unique value to data scientists and analytics professionals by compressing analytic development time and promoting understanding and reusability of existing analytic components, allowing organizations to more effectively meet the growing demand for reusable Big Data insights across all business functions and employee levels.”

Read more at PRWeb.

Photo credit: Opera Solutions