A new press release states, “NexTech AR Solutions is pleased to announce that its development team has begun integrating IBM Watson’s Machine Learning (ML) algorithms into its patent pending web enabled AR platform. With this integration NexTech is quickly building out a next generation, industry first, artificial intelligence (AI) based AR eCommerce solution. With AI the platform will now be able to offer scanning of the body, hands, and feet as well as facial features, to understand an individual shopper’s style, sizes and preferences, as well as creating AR holograms acting as personal shopping assistants. The AR eCommerce platform is expected to exit beta and have a commercial launch in January 2019, with AI features beginning to rollout in February 2019.”

Evan Gappelberg, CEO of NexTech, commented, “So far, AR has proven to be a very effective way to bring the in-store experience to the home in an engaging way, so rather than customers visiting a brick-and-mortar store, AR allows them to experience 3D products and services right in their homes… With AI and AR working together, the home shopping experience becomes complete, it becomes ‘intelligent,’ it’s no longer just a 3D product view. With AI the product comes with a product expert seen as a hologram, as well as a virtual ‘try-on at home’ platform for clothing, sneakers, hats, makeup, jewelry, eyewear and more, reducing returns by as much as 80% and increasing sales by as much as 3X…with AR and AI technologies working together on our AR eCommerce platform this feels like a truly revolutionary and magical moment for NexTech as it ushers in a new era of online shopping experiences.”

Read more at PR Newswire.

Image used under license from Shutterstock.com