by Angela Guess
A new article out of the company reports, “Experian Data Quality, a leading provider of data quality software and services, today announced the release of a new research study, The 2016 Data quality benchmark report. The study finds that while the majority of organizations feel data usage is evolving to support significant business outcomes, like the customer experience, decision making and governance, the data still is not at the quality level required to achieve these goals. On average, organizations believe 23 percent of their data is inaccurate, and organizations are seeing a high number of consequences from bad data. In fact, 75 percent of organizations believe inaccurate data is undermining their ability to provide an excellent customer experience. The level of inaccurate data mainly stems from internal challenges, as organizations lack the knowledge, skills and human resources around data to manage and govern it properly.”
The article goes on, “The study also found that: (1) Seventy-five percent of businesses believe their organization is more likely to quantify and measure data department by department, rather than across the organization as a whole. (2) Eighty-four percent state that data is an integral part of forming a business strategy. (3) Seventy-five percent find it difficult to predict when and where the next data challenge will arise. To obtain a copy of The 2016 data quality benchmark report from Experian Data Quality, please visit https://www.edq.com/white-papers/2016-global-data-management-benchmark-report/.”
photo credit: Experian Data Quality