A new press release reports, “NETSCOUT SYSTEMS, INC., a leading provider of service assurance, security, and business analytics, today announced a collaboration with IBM. Under the agreement, IBM will leverage NETSCOUT’s Smart Data Technologies which includes its Adaptive Service Intelligence (ASI) patented technology to drive data-centric workflows and decision making for Communication Service Providers (CSPs). The collaboration centers on NETSCOUT’s software-based InfiniStreamNG™ real-time information platform, which delivers unparalleled visibility into both physical and virtual networks by instantaneously converting high-volume network traffic into granular yet highly contextual subscriber meta-data or Smart Data at the collection point. Mutual customers will benefit by feeding NETSCOUT’s subscriber-centric Smart Data for voice, video, data and OTT services into IBM’s Telecom Analytics Solution.”

The release goes on, “NETSCOUT’s Smart Data combined with IBM’s analytics capabilities provides the “always on” multi-dimensional subscriber meta-data, enabling CSPs better understand the behaviors and motivations of their customers through a data-driven, customer-centric business model and drive network change. With this new integrated solution that utilizes NETSCOUT’s CORE to RAN network data view, CSPs gain better insight into customer needs, allowing them to innovate across core operational and service areas, including customer care, sales and marketing to ultimately reduce subscriber churn and strengthen and grow revenue. The solution will also enable CSPs to create new business models around customer behavior modelling as well as participation in broader ecosystems that will drive CSPs overall value.”

Read more at Business Wire.

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