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About the Webinar

Master data is a key to digital transformation. All transformative projects require master data and usually many subject areas.

What could you accomplish if cultivating customer, product, supplier, and other subjects didn’t have to be part of every project and could be accessed as a service?

The value of all data goes up exponentially when it can be coupled with corporate master data and MDM is one of the best means to compound the value of any data, including big data. Learn about the major facets of MDM and how MDM is fundamental support for big data and the many other components of the emerging information ecosystem, which includes many ways to manage information.

This webinar is recommended for shops in learning, justifying, measuring, and directing modes with MDM. The framework and resultant mind shift will help you appropriately champion MDM and get it moving to the benefit of the organization.

About the Speaker

William McKnight

President, McKnight Consulting Group

William McKnight has advised many of the world’s best-known organizations. His strategies form the information management plan for leading companies in numerous industries. He is a prolific author and a popular keynote speaker and trainer. He has performed dozens of benchmarks on leading database, data lake, streaming, and data integration products. William is the #1 global influencer in data warehousing and master data management, and he leads McKnight Consulting Group, which has twice placed on the Inc. 5000 list.

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