DATE: June 10, 2025

TIME: 2:00 PM – 3:30 PM Eastern / 11:00 AM – 12:30 PM Pacific

PRICE: Free to all attendees

About the Webinar

At its essence, data governance (DG) involves managing data with clear guidance. This raises an immediate question: Would you allow any of your assets to be managed without proper guidance? It’s likely that your organization has been handling data without sufficient guidance, leading to its current suboptimal state. This program offers a practical guide to implementing DG or revitalizing your existing program. It explains the necessary data governance functions and how they integrate with other data management disciplines. Understanding these aspects is crucial to eliminate the ambiguity that often surrounds initial discussions and to implement effective governance/stewardship programs that manage data in alignment with organizational strategy. Participants will learn why data governance can be challenging for organizations due to the complex nature of data. Success comes by focusing on four key DG elements: 

• Keeping DG practically focused 
• DG must exist at the same level as HR 
• Gradually add ingredients (practicing and getting better) 
• Keeping data governance active through value-focused storytelling 
• Better know the transformations that data can survive as it is prepared to be analyzed. 

About the Speaker

Peter Aiken, PhD

Professor of Information Systems, VCU and Founder, Anything Awesome

Peter Aiken, Ph.D. is an acknowledged Data Management authority, an associate professor at Virginia Commonwealth University, president of DAMA International, and associate director of the MIT International Society of Chief Data Officers. For more than 40 years, Peter has learned from working with hundreds of Data Management practices in more than 30 countries. Among his 13 books are the first on making the case for data leadership (CDOs), the first focusing on data monetization and modern strategic data thinking, and the first to objectively specify what it means to be data-literate. International recognition has resulted from these and a (pre-Covid-19) intensive worldwide events schedule. Peter also hosts the longest-running Data Management webinar series on dataversity.net. Before Google, before data was big, and before Data Science, Peter founded several organizations that have helped more than 200 businesses leverage data – specific savings have been measured at more than $1.5 billion. His latest venture is Anything Awesome. 

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