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About the Webinar

In their efforts to become data-driven, business leaders are asking for timely insights, delivered in digestible dashboards, in understandable formats. These insights inform critical, sometimes expensive, decisions. 

At the opposite end of the information assembly line is the raw data, in its initial format, recorded from events or human action – dozens or hundreds of steps removed from the eventual summary leaders see.  

Those in the role of data creation may not understand the importance of the information they collect and document. What happens if the collection is inconsistent, missing, or inaccurate?   

Data literacy has implications at every step. 

How do we build literacy for those at the data origin to ensure the raw data materials create an accurate representation of reality? How have successful organizations enlisted the help of those on the front lines? 

In this session we explore the overlap between data literacy and data integrity. 

About the Speaker

Wendy D. Lynch, PhD

Founder, Analytic-Translator.com and Lynch Consulting

For over 35 years, Wendy Lynch, PhD has converted complex analytics into business value. At heart, she is a sense-maker and translator. A consultant to numerous Fortune 100 companies, her current work focuses on the application of Big Data solutions in Human Capital Management.

In 2022, she was awarded the Bill Whitmer Leadership Award for her sustained contributions to the science of corporate health.

As a research scientist working in the business world, Dr. Wendy Lynch has learned to straddle commercial and academic goals, translating analytic results into market success.

Through her roles in diverse work settings—including digital start-ups, century-old insurers, academic medical centers, consulting firms, health care providers and the board room—she became familiar (and fascinated) with the unique language of each. She also became familiar with the difficult dynamic that often exists between business and analytic teams—preventing them from collaborating effectively.

Those experiences led to her true passion of promoting clear and meaningful conversations that produce mutual understanding and success. The result is her new book Become an Analytic Translator, and an online course.

According to McKinsey there will be a need for 2-4 million analytic translators in the next decade. Dr. Lynch hopes to train many data professionals to fill those positions.

This Webinar is in Partnership with:

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