A recent press release states, “iPR Software, the leader in Online Newsrooms, Digital Publishing, Digital Asset Management (DAM) solutions, and customized integrated solutions, announced its largest technology rollout to date… With the launch of ‘Metatron,’ iPR Software’s new application empowers Artificial Intelligence (AI) cloud capabilities as well as integrating the power of machine learning into DAM and customized software platforms to increase productivity and corporate asset sharing across multiple customer ecosystems. This latest software release further advances the company’s vision for clients to publish their news and information to Traditional and Social media channels and better engage their B2B & B2C audiences while increasing traffic to their branded media and corporate assets.”

The release continues, “Leading organization’s today are utilizing cloud applications to access the latest technology with encryption algorithms they can securely manage, publish, and share rich branded media content. Metatron introduces core, cloud-based software features that enable customers to securely publish and share key digital media and corporate assets, target practical enterprise use cases, increase workflow efficiencies, and automate mundane tasks to reduce data and storage errors. ‘iPR Software’s AI capabilities places the power of machine learning into the hands of PR & Marcom professionals virtually anywhere at anytime,’ said JD Bowles, President and CEO of iPR Software.  ‘Metatron creates a dynamic central hub for organizing, storing, and sharing rich assets, while easily connecting to other enterprise software solutions, managing infrastructure and ecosystem challenges for companies of all sizes’.”

Read more at Globe Newswire.

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