According to a new press release, “Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence that serves brands and agencies, today announces the integration of its IntentKeyTM technology with the AppNexus Programmable Platform, AppNexus, a Xandr Company’s DSP. Richard Howe, CEO of Inuvo, commented ‘In the first quarter of 2018, Inuvo made a strategic decision to re-engineer the IntentKeyTM technology for full integration with the AppNexus Programmable Platform, a significant development to our business.’ Howe added, ‘We made this decision believing our core strength was in the data manufactured by the IntentKeyTM, and a desire to increase the accessibility to that data, which AppNexus provides through its scaled, premium marketplace’.”

The release goes on, “AppNexus’ DSP provides powerful customization options for marketers, agencies, and other media buyers through its suite of open enterprise APIs. Leveraging the AppNexus Programmable Platform as the primary bidding infrastructure empowers Inuvo to focus on their differentiation while eliminating investment in commoditized DSP features. ‘AppNexus’ programmable platform enables innovators like Inuvo to efficiently bring their differentiated solutions to market on top of a globally-scaled, cloud-based bidding infrastructure,’ said Alex Chatfield, VP of DSP Sales & Account Management at AppNexus. ‘We’re thrilled that Inuvo has chosen to leverage the power and reach of the AppNexus Programmable Platform to increase the accessibility of their IntentKeyTM data’.”

Read more at Nasdaq.

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