A recent press release states, “Intuit Inc. makers of TurboTax, QuickBooks, Mint and Turbo, announced today it has entered into an agreement to acquire Origami Logic, the makers of an advanced data integration, ingestion, and analytics platform. Based in Silicon Valley, Origami Logic developed technology to analyze and gain insights from multiple data sets. Intuit has been accelerating its strategy to become an A.I.-driven expert platform, a vision declared by CEO Sasan Goodarzi when he stepped into the role in January 2019. This transaction will support a critical component of Intuit’s goal of streamlining data structures and architecture to best unlock opportunities to power prosperity for customers.”

The release goes on, “In their quest to serve their customers with marketing insights, Origami Logic designed a broad and generic platform with a solid foundation and user-friendly tools. Origami Logic’s platform is capable of collecting data from a variety of sources and generating insights quickly and efficiently. ‘Our focus today has been on applying science to the art of marketing. The challenges of taming diverse, rapidly changing and overlapping data sources are universal, and require both technology and human expertise to solve,’ said Opher Kahane, Origami Logic’s chief executive officer and co-founder. ‘This has been our focus since our inception, and we are excited by the opportunity to apply this to the problems Intuit is solving for millions of customers’.”

Read more at Business Wire.

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