by Angela Guess
A recent release out of the company reports, “Infer Inc., a leading provider of predictive technologies that help companies win more customers, today launched the industry’s most advanced account behavior scoring offering, which helps companies accelerate revenue generation by supercharging their account-based marketing (ABM) programs. Building on Infer’s pioneering lead behavior and account fit scoring models, the company’s new Account-Based Behavior Scoring allows marketing teams to laser-focus their campaigns on the business-to-business (B2B) deals that are most likely to close quickly.”
Vik Singh, co-founder and CEO of Infer, commented, “Our newest predictive models empower sales and marketing teams with previously unattainable ABM metrics that show which accounts – and specifically which contacts at each account – are expressing the highest levels of marketing engagement… We deliver this unprecedented transparency by using advanced machine learning to produce crystal-clear predictions that make it even easier for any business to identify whitespace gaps in its pipeline and find high-potential target accounts that deserve more attention sooner rather than later.”
The release adds, “Unlike additive points-based scoring methodologies, Infer uses a state-of-the art approach to mine data on every behavior from each contact throughout the customer funnel, including snapshots of all historical activity. Infer’s models analyze these vast signals daily to accurately predict imminent conversion events based on the timing of each action, activity spikes or declines, sustained engagement and key behavior combinations in an account’s activity trail. For more information about how Infer Account-Based Behavior Scoring works, visit www.infer.com/account-based-behavior-scoring.”
Read more at BusinessWire.
Photo credit: Infer