by Angela Guess
According to a new article out of the company, “IBM today announced an expanded set of solutions and features including cognitive technologies that allow brands to help deliver relevant customer experiences. With these offerings marketers, merchandisers and e-commerce professionals can learn, predict and guide customer engagement at each step in their brand journey. According to a new report from Nucleus Research, IBM delivers $15.82 return on investment (ROI) for every dollar spent on its marketing, sales, merchandising and analytics offerings which today are being used by leading brands such as ING Direct, The Home Shopping Network (HSN) and Standard Life to meet the personalized, real-time needs of their customers.”
The article continues, “The importance of these experiences was highlighted in a recent IBM Study, ‘Redefining Markets,’ where 66 percent of CxOs stated they are interested in creating more digital, individualized experiences. However, these moments cannot be isolated at different times in the consumer/brand relationship. IBM is infusing cognitive technologies into the tools that practitioners work with today to help companies deliver these complete end-to-end customer experiences. These new offerings will leverage cognitive’s ability to understand, reason and learn over time and in the end provide teams with the expert in-the-moment advice, insights and recommendations to help them make better, more informed decisions at each step in the brand journey.”
Photo credit: IBM