Click to learn more about author Ashok Sharma.

Artificial intelligence has the power to revolutionize the social visibility of brands, making way for a very inclusive approach towards online marketing. Today, the power of digital marketing and artificial intelligence go hand in hand.

Artifical intelligence (AI) in digital marketing is useful in gathering data from all aspects, analyzing it, simplifying it, and then getting an easy understanding of a consumer’s needs and preferences.

The predictive assessment of social platforms is expected to grow to more than $2.1 billion in value by the year 2023. Hence, the market of predictive data, which utilizes the deep learning methods of AI, is burgeoning.

AI technology helps marketers gain insights that are more accurate and deliver customized consumer experiences. Development with AI has helped companies deal with customer interactions and analytics. This is why AI technology has all the capabilities to improve digital marketing strategies.

Why Organizations Value AI Technology to Improve Social Visibility:

• More than 84 percent of organizations or businesses believe that AI will help them in obtaining a competitive advantage over their rivals. 75 percent of companies believe that AI technology will allow expansion and new business prospects.
• More than 69 percent of incumbent competitors will leverage AI technology soon.
• More than 63 percent of people believe that the pressure to use AI will reduce the overall costs.
• 59 percent of customers will ask for AI-driven offerings, making it the most popular choice in technology.
• AI is adapted in many forms, the most common being chatbots. If you are looking for customer support on a website, the chatbot will automatically direct your message to the relevant department.

Even smartphones and other gadgets have many features powered by AI. The GPS-powered navigation system is one such example. The entertainment apps on smartphones, like Amazon Prime and Netflix, are fully utilizing the capability of AI for many recommendations.

Machine learning is an important subset of AI that is improving social visibility. The integration of machine learning allows machines to make intelligent, accurate, and futuristic predictions based on various levels of data. This helps in increasing performance levels, improving over time, and helping digital marketers understand their target audience and business niche.

Performance Insights: AI

Many AI tools can help digital marketers track and trace the performance of every decision they make using a social media platform. Advertisement campaigns and user engagement can be analyzed using AI performance metrics.

More than 51 percent of people prefer a messaging application or chat application, and 49 percent of people prefer a normal phone call.

Most social media platforms leverage the use of AI and machine learning tools to serve the right audience. Facebook uses an AI tool to focus its ads. It offers numerous options for advertisers to restrict the audience base and serve relevant people.

Facebook serves ads based on the preference of the audience. Social media platforms not only use AI to keep users engaged but also for recommendations and insights.

Matching AI with Data Science for Social Media

Facebook is the most popular social media platform making the right use of Data Science technology. It uses advanced facial recognition technology within its AI framework. The recognition tool utilized by Facebook can provide people with tag suggestions and identify friends in pictures. This technology also opens the scope for advertisers to utilize facial recognition in different ad campaigns.

Selective ad campaigns using AI technology and Data Science are developing at a faster pace. AI technology and tools not only help to judge the buying patterns of consumers but also comply with different online platforms to increase social presence.

For that matter, Instagram is also making use of AI to customize content for the explore tab for each user. Thus, each Instagram user gets recommendations and curated content based on data gathered from past and present use. You can even use smart technology such as Social Tradia, which helps to buy and sell Instagram accounts so that people get real followers who engage with their content in real-time.

AI Technology with UX

AI has made quite an impact on the user experience. Most digital marketers have deemed AI as the most important trend to influence the user experience. It is the best technology for social media marketers to get unparalleled access to a better understanding of consumer preferences. AI integration can help digital marketers to create hyper-targeted ad campaigns that can directly appeal to the interests of targeted users.

Different AI tools can help to identify which pages the users view from different social media networks. This then enables the digital marketers or website owners to focus on platforms with the highest reach. AI integration can also help to build engaging and appealing content more effectively.

3 Ways AI Has Changed Digital Marketing

1. Predictive Consumer Behavior

AI can predict behavior for new users and customers. It takes into account customer experience based on past behavior as well. AI technology can integrate with Data Management platforms (DMPs) and can collect second and third-party data.

AI tools can collect all the information about your users across every platform and not just based on a single site session. This helps to personalize the needs of the users based on their profiles and their browsing patterns. It enables digital marketers to target potential leads, which enables the marketer to concentrate on executing and formulating different marketing strategies.

AI tools and technology constantly analyze, interpret, and collect data to learn how to utilize it in smarter ways. With the new updates and algorithms made on social media platforms, the accuracy of consumer insights gets even more efficient.

AI technology also helps to determine the sales forecasting along with ROI. It focuses on the right digital marketing tools that help to increase your social visibility.

Integration with AI technology helps digital marketers save on time and concentrate on other fruitful marketing campaigns. Targeting the right audience plays an important part in marketing. AI helps to target the right base and also helps in formulating strategies based on search engine optimization.

2. Great Customer Support

The customer support feature is the main feature of any business. It makes a particular brand stand out positively. Customers always want an immediate response and a quick solution to their problems.

AI has transformed online customer support with the introduction of chatbots. Chatbots are automated AI response tools that give customers the impression that they are talking to actual human beings. Chatbots are a human way to talk to potential customers. They normally make use of the FAQs or knowledge base systems to help customers with simple issues or questions.

The main advantage of chatbots is that they are available 24/7 for your customers. This reduces the actual wait time for most customers who are experiencing issues. Chatbots integration helps to increase customer satisfaction.

AI should be well implemented in your digital marketing strategy. By doing so, you will create an improved experience for all your old and new customers. It helps digital marketers gain a better insight into the preferences of the target audience, so they are able to tweak marketing strategies based on the insights. AI offers complete customer support that delivers results.

3. Improved Marketing Strategy

If a digital marketer does not create the right marketing strategy, it won’t create the right customer experience. When you create content that is relevant to customers, you create a rather personalized experience. In doing so, you create the possibility of a customer coming back again.

It also creates brand loyalty. When digital marketers integrate with AI, it increases the ability to focus on customer data. With the help of user data, the marketer can decide which content is relevant based on location and preference. It also helps to keep track based on website visits.

This type of strategy not only works for online retail but also social platforms. AI integration with eCommerce helps to tailor the overall shopping experience of a customer.

Most online websites make use of past patterns algorithms to recommend products to customers. When you shop online and see the list of recommended products, its actually the use of AI that comes into play.

The algorithm takes into account the shopping history, items in the cart, and previously purchased items from the website. The customer might want to buy a product based on this recommendation list.

AI Solutions and Social Visibility

AI tools can interconnect various social platforms. The blend of Data Science that is driven by AI on various social media accounts helps to categorize the audience based on demography and interests.

This then helps to transfer into the campaign material. AI provides digital marketers with the right opportunity to penetrate social media markets.

Both consumers and marketers can benefit from the hyper-personalized marketing campaigns that make use of AI tools. AI is paving the right way to campaign with increasing social visibility.

What Lies Ahead

With ever-changing and new emerging trends, AI and Data Science technology have paved the way for great business opportunities. Both marketers and consumers benefit from AI technology as it increases the social reach.

For digital marketers, it becomes easy to analyze data according to preferences and frame new strategies. In addition, for consumers, it offers a customized approach. AI has transformed the social visibility of brands, and the future looks bright as well.